Privacy Policy

1. Introduction & Scope

This Privacy Policy ("Policy") describes how Water Damage Repair Network and its subsidiaries, affiliates, and related entities (collectively, "we," "us," "our," or the "Company") collect, use, disclose, share, sell, and otherwise process your personal information in connection with our websites, mobile applications, and services (collectively, the "Services").

By accessing or using our Services, submitting your information, or contacting us by phone, you acknowledge that you have read, understood, and agree to be bound by this Policy. If you do not agree to this Policy, do not use our Services or submit any personal information to us.

This Policy applies to all personal information collected through any means, including our websites, telephone calls, SMS/text messages, email communications, referral partners, advertising networks, and any other method by which you provide information to us.

2. Categories of Personal Information We Collect

We collect various categories of personal information, including but not limited to:

2.1 Identifiers

• Full name, alias, or nickname
• Postal address, including street address, city, state, and ZIP code
• Email address(es)
• Telephone number(s), including mobile, home, and work numbers
• IP address and device identifiers
• Account credentials (if applicable)
• Unique personal identifiers and online identifiers

2.2 Customer Records

• Property information, including property type, size, age, and condition
• Insurance information you voluntarily provide
• Details about your water damage situation
• Service history and preferences
• Payment information (if applicable)

2.3 Commercial Information

• Records of services requested or considered
• Service quotes and estimates received
• Purchasing and service history
• Consumer preferences and tendencies

2.4 Internet & Network Activity

• Browsing history on our website
• Search queries and keywords used to find us
• Referring URLs and websites
• Pages viewed, links clicked, and actions taken
• Date, time, and duration of visits
• Browser type, version, and settings
• Operating system and platform
• Mobile device information and carrier

2.5 Geolocation Data

• Approximate location based on IP address
• Precise location (with your consent) from mobile devices
• Address and location information you provide
• Service area and regional information

2.6 Audio & Visual Information

• Call recordings and voicemail messages
• SMS/text message content
• Photos of property damage you submit
• Video content (if provided)

2.7 Inferences

• Consumer profiles reflecting preferences, characteristics, and behavior
• Propensity scores and lead quality assessments
• Service matching and recommendation data

3. Sources of Personal Information

We collect personal information from the following sources:

• Directly from you: Information you provide when using our Services, calling us, submitting forms, or communicating with us
• Automatically: Information collected through cookies, pixels, web beacons, and similar technologies
• Third-party sources: Lead generation partners, advertising networks, data brokers, public databases, and social media platforms
• Service Providers: Contractors and professionals in our network who share information about service requests
• Referral partners: Businesses that refer consumers to our Services

4. Telephone Communications, Call Recording & TCPA Disclosure

4.1 Consent to Receive Calls and Texts

By providing your telephone number(s) and using our Services, you expressly consent and agree to the following:

• You consent to receive telephone calls, including calls made using an automatic telephone dialing system ("ATDS") or autodialer, artificial or prerecorded voice messages, and/or SMS/MMS text messages, from Water Damage Repair Network, our affiliates, and our network of Service Providers, and their agents, at the telephone number(s) you provided
• You understand that these calls and texts may be for marketing, promotional, informational, and transactional purposes
• You consent to receive calls and texts even if your number is listed on any federal, state, or internal Do-Not-Call registry or list
• You consent to receive calls and texts at the number provided even if you incur charges from your wireless carrier
• You understand that consent is not a condition of purchasing any goods or services
• You understand that message and data rates may apply
• You understand that message frequency may vary

4.2 Call Recording & Monitoring

By calling any telephone number associated with our Services or receiving calls from us or our Service Providers:

• You consent to having your telephone calls recorded and monitored without further notice
• You understand that calls may be recorded for quality assurance, training, compliance, legal, and business purposes
• You understand that call recordings may be shared with Service Providers, business partners, and legal authorities
• You understand that call recordings may be retained for up to 10 years or as required by law
• You consent to the use of call recordings as evidence in any legal proceeding

4.3 Multiple Party Contact

You acknowledge and agree that:

• Your contact information may be shared with multiple Service Providers who may contact you
• You may receive calls and texts from multiple parties regarding your service request
• Each Service Provider operates independently and may contact you according to their own practices

4.4 Revoking Consent

You may revoke your consent to receive calls and texts at any time by:

• Replying "STOP" to any text message
• Requesting removal during any telephone call
• Sending a written request to our mailing address

Please note that revoking consent may not apply to Service Providers who have already received your information, and you may need to contact them directly to stop their communications.

5. How We Use Your Information

We use the personal information we collect for the following business and commercial purposes:

• Service Fulfillment: To connect you with Service Providers, process your requests, and facilitate communication
• Communications: To contact you about your service requests, respond to inquiries, and provide customer support
• Marketing: To send promotional materials, special offers, and marketing communications
• Advertising: To deliver targeted advertisements and measure advertising effectiveness
• Analytics: To analyze usage patterns, improve our Services, and develop new features
• Lead Generation: To generate, qualify, and sell consumer leads to Service Providers and partners
• Verification: To verify your identity and the authenticity of service requests
• Quality Assurance: To monitor and record calls for training and compliance purposes
• Fraud Prevention: To detect, prevent, and investigate fraud, abuse, and security threats
• Legal Compliance: To comply with legal obligations, court orders, and law enforcement requests
• Business Operations: For internal administration, recordkeeping, and business planning
• Enforcement: To enforce our Terms of Use and protect our legal rights

6. Disclosure, Sharing & Sale of Personal Information

6.1 Categories of Recipients

We may disclose, share, or sell your personal information to the following categories of third parties:

• Service Providers & Contractors: Water damage restoration professionals, contractors, and other service providers in our network
• Lead Buyers: Companies that purchase consumer leads for marketing and service purposes
• Advertising Partners: Ad networks, demand-side platforms, data management platforms, and social media platforms
• Analytics Providers: Companies that provide website analytics, attribution, and measurement services
• Marketing Partners: Affiliates, co-marketing partners, and promotional partners
• Data Brokers: Companies that aggregate and resell consumer data
• Business Partners: Companies with which we have joint marketing arrangements
• Service Providers: Third parties that perform services on our behalf (hosting, email, payment processing)
• Legal & Compliance: Government agencies, law enforcement, attorneys, and courts
• Corporate Transactions: Parties involved in mergers, acquisitions, bankruptcies, or asset sales

6.2 Sale of Personal Information

Under certain state privacy laws (including the CCPA), the sharing of personal information for monetary or other valuable consideration may be considered a "sale." We may sell the following categories of personal information:

• Identifiers (name, address, email, phone number)
• Customer records (property information, service details)
• Commercial information (service history, preferences)
• Internet activity (browsing history, search queries)
• Geolocation data
• Inferences (consumer profiles)

We do not knowingly sell the personal information of consumers under 16 years of age.

6.3 Sharing for Cross-Context Behavioral Advertising

We may share your personal information with advertising partners for targeted advertising purposes. This may include sharing identifiers, internet activity, and inferences with ad networks and social media platforms.

7. Cookies, Tracking Technologies & Online Advertising

7.1 Technologies We Use

• Cookies: Small text files stored on your device to remember preferences and track activity
• Pixels/Web Beacons: Tiny graphics that track page views, email opens, and conversions
• JavaScript Tags: Code embedded in web pages to collect usage data
• Local Storage: Browser-based storage for website functionality
• Device Fingerprinting: Techniques to identify devices based on configuration
• Call Tracking: Technologies that track and record phone calls

7.2 Third-Party Tracking

Our website may include tracking technologies from third parties, including but not limited to:

• Google Analytics and Google Ads
• Facebook/Meta Pixel
• Microsoft/Bing Ads
• Various ad networks and demand-side platforms
• Attribution and analytics providers

These third parties may collect information about your online activities over time and across different websites.

7.3 Your Choices

You may manage cookies through your browser settings. You may also opt out of certain targeted advertising through industry tools such as the Digital Advertising Alliance (DAA) opt-out page or the Network Advertising Initiative (NAI) opt-out page. Note that opt-outs may be cookie-based and may not work if you delete cookies or use a different device or browser.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. Specific retention periods include:

• Contact Information: Retained indefinitely for business records and marketing unless you request deletion
• Call Recordings: Retained for up to 10 years
• Lead Data: Retained for up to 7 years
• Website Activity: Retained for up to 3 years
• Marketing Preferences: Retained until you opt out or request deletion
• Legal Records: Retained as required by law or for legal defense purposes

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information, including:

• Encryption of data in transit using SSL/TLS
• Encryption of sensitive data at rest
• Access controls and authentication requirements
• Regular security assessments and penetration testing
• Employee training on data protection
• Incident response and breach notification procedures

HOWEVER, NO METHOD OF TRANSMISSION OVER THE INTERNET OR ELECTRONIC STORAGE IS 100% SECURE. WE CANNOT GUARANTEE THE ABSOLUTE SECURITY OF YOUR DATA. YOU TRANSMIT INFORMATION TO US AT YOUR OWN RISK.

10. Your Privacy Rights

10.1 Rights Under State Privacy Laws

Depending on your state of residence, you may have some or all of the following rights:

• Right to Know: Request information about the categories and specific pieces of personal information we have collected about you
• Right to Delete: Request deletion of your personal information, subject to exceptions
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out of Sale/Sharing: Opt out of the sale of your personal information or sharing for cross-context behavioral advertising
• Right to Limit Use of Sensitive Information: Limit the use and disclosure of sensitive personal information
• Right to Non-Discrimination: Not receive discriminatory treatment for exercising your rights
• Right to Data Portability: Receive your personal information in a portable format

10.2 Exercising Your Rights

To exercise your rights, you may:

• Call our toll-free number
• Submit a request through our website
• Send a written request to our mailing address

We will verify your identity before processing your request. You may designate an authorized agent to make a request on your behalf, subject to verification requirements.

10.3 Response Timing

We will respond to verifiable consumer requests within 45 days of receipt. We may extend this period by an additional 45 days if reasonably necessary, with notice to you.

11. California Privacy Rights (CCPA/CPRA)

California residents have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information held by businesses and their service providers
• Right to opt-out of the sale or sharing of personal information
• Right to correct inaccurate personal information
• Right to limit use and disclosure of sensitive personal information
• Right to non-discrimination for exercising your privacy rights

California "Shine the Light" Law

California Civil Code Section 1798.83 permits California residents to request information regarding the disclosure of personal information to third parties for direct marketing purposes. To make such a request, please contact us using the methods described above.

Financial Incentives

We may offer financial incentives or price differences related to the collection, retention, or sale of personal information. For example, we may offer promotions or discounts to consumers who provide their contact information. The value of such incentives is reasonably related to the value of the consumer's data to our business.

12. Additional State Privacy Rights

Virginia (VCDPA)

Virginia residents have rights under the Virginia Consumer Data Protection Act, including rights to access, correct, delete, and opt out of certain processing.

Colorado (CPA)

Colorado residents have rights under the Colorado Privacy Act, including rights to access, correct, delete, and opt out of certain processing.

Connecticut (CTDPA)

Connecticut residents have rights under the Connecticut Data Privacy Act, including rights to access, correct, delete, and opt out of certain processing.

Nevada

Nevada residents may opt out of the sale of certain "covered information" as defined by Nevada law. We do not currently sell covered information as defined by Nevada law.

Appeals

If we deny your privacy rights request, you may appeal by contacting us. We will respond to your appeal within the timeframe required by applicable law.

13. Do Not Call Policy

We maintain an internal Do-Not-Call list. To be added to our Do-Not-Call list:

• Request removal during any telephone call
• Reply "STOP" to any text message
• Submit a written request to our mailing address

Please note:

• It may take up to 30 days to process your request
• By initiating contact regarding a service request, you consent to receive communications related to that specific request
• Your request may not apply to Service Providers who have already received your information
• Service-related, transactional, and legal communications are not considered marketing calls

14. Third-Party Links & Services

Our Services may contain links to third-party websites, applications, and services not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit. This Policy applies solely to information collected by us.

15. Children's Privacy

Our Services are not directed to individuals under 18 years of age, and we do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will take steps to delete such information. If you believe we have collected information from a child, please contact us immediately.

16. International Data Transfers

Your personal information may be transferred to, stored, and processed in countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country. By using our Services, you consent to the transfer of your information to these countries.

17. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated Policy on our website and updating the "Last Updated" date. Your continued use of our Services following the posting of changes constitutes your acceptance of such changes. We encourage you to review this Policy periodically.

18. Dispute Resolution

Any disputes arising from this Privacy Policy or our data practices shall be resolved through binding arbitration in accordance with the American Arbitration Association rules. By using our Services, you agree to waive your right to participate in class action lawsuits or class-wide arbitration. See our Terms of Use for complete arbitration and dispute resolution provisions.

19. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the United States and applicable state and federal laws, including but not limited to the CCPA, TCPA, and other consumer protection statutes, without regard to conflict of law principles.